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Our story begins in January 1960, with the dream of Ricardo Menéndez de la Fuente, an enterprising man who created a small family business to manufacture gelatins with the “Toby” brand.


Throughout the 1960s, the business grew geared towards making candy for children. As a consequence, the market expanded to towns near the city of Puebla. During 1974, the company was established, under the company name Dulces Anáhuac, S.A. (100% Mexican family business). In 1977, the first candy lollipop with chili powder was produced on the market, our leading brand CHIPILETA. An innovative sweet that allowed our little consumers to mix flavor and fun in one product.


Later we bet on the export market. To achieve our goal we made a titanic effort making the necessary adjustments in production and packaging to satisfy the tastes of consumers in more than 35 countries in the world. This prompted us to participate in the International Confectionery Fairs where producers and buyers from all over the world attend. At these events, we were able to offer our Mexican sweets. Since then we have grown steadily as a company, expanding our production and our distribution coverage to the other states of the Mexican Republic.

We have managed to position our brands, achieving an important place within the Mexican confectionery industry. We continue to exhibit our products in the most prestigious fairs in the confectionery industry inside and outside of Mexico, to maintain and expand our sales. We are proud to remain in the preference of our consumers for our quality and taste.


We believe in continuous process and staff improvement. We update our image to consolidate the brands. The main purpose of the company is to continue offering the sweet market products with unique flavors, more fun, that not only delight the palate of our children, but also their imagination.

Our company tastes like Mexico!

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